Earlier this week, I underwent a cleansing of sorts. And it makes me feel upbeat that I will be going around town henceforth in a new avatar, as new-age kids would like to call it. And you surely cannot miss it, unless, of course, you are not bitter about litter!
The Bitter About Litter campaign floated by Apex Media now has a formidable partner in The National Detergent Company which has aligned their famous brand – BAHAR – to this environment-friendly drive. And in doing so, the campaign is soon gonna take wings to call on every individual to be part of it – you surely don’t want to be left behind.
Henceforth, you will see me proudly sporting ‘BAHAR’ on my attire as I go hopping around the sultanate to spread the message of cleanliness and civic hygiene. And what better partner could we have in this endeavour than a popular
Omani brand which outperforms all international brands, yet retains an Omani soul!
So guys, just as BAHAR’S fragrant detergent cleanses your garments, giving you a sheen that reflects in your attire as well as your attitude, lets get together as frequently as possible to clean up the capital and other destinations whenever we can. Let’s keep Oman clean and beautiful.