At the Geneva Motor Show in March 2016, Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that defined the taste patterns of an emerging generation of super-luxury consumer.
These unapologetic and highly dynamic products responded to those who refused to be defined by traditional codes of luxury and did much to attract new customers to the marque, reassured by Rolls-Royce’s fluency in their bold aesthetic and uncompromising lifestyle requirements. This highly successful alter ego is codified by the mathematical symbol that represents a potential infinity, which is placed discreetly within the car’s interior.
This marking, known also as the lemniscate, was applied to Sir Malcolm Campbell’s recordbreaking Rolls-Royce-powered Blue Bird K3 hydroplane, denoting that it belonged to an insurance class reserved for boats with unlimited and therefore infinite engine power. Rolls-Royce Motor Cars selected this hallmark for Black Badge to reflect its own unrelenting pursuit of power. Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016 followed by Dawn in 2017.
Today, the family is completed with the introduction of Black Badge Cullinan: the darkest and most urban statement of Black Badge yet. Created to satisfy demand from younger, more adventurous clients, Cullinan in its silver badge guise, was launched to global acclaim in 2018, immediately becoming the world’s pinnacle super-luxury SUV.
Combining luxury in its purest form with genuine practicality and off-road capability, Cullinan delivered on the promise of an experience that is Effortless, Everywhere. The Black Badge Cullinan is now available to commission.