The Environment Society of Oman (ESO) has signed a Memorandum of Understanding (MoU) with Neal’s Yard Remedies, an award-winning natural and organic health and beauty brand, launching a frankincense community outreach and tree planting campaign in the sultanate.
Aimed at safeguarding the future of the Omani frankincense trees (Boswellia sacra), the campaign kicked off in Sadah, Salalah, where more than 500 Boswellia sacra seedlings were distributed to participating local farmers and harvesters, students and community members.
Additional tree planting will take place over the next couple of months in the town of Mirbat, a press release said. Susan Curtis, director of natural health at Neal’s Yard Remedies, said, “We are working to mobilise local Omani knowledge in order to help protect the trees and harvest this fragrant gold in ways that are beneficial for the environment and the economy.
Our partnership with ESO serves as a stepping stone to implement more environmentally responsible business practices.” Dr Hamed al Gheilani, community outreach manager at ESO, said, “The Boswellia sacra tree populations are in rapid decline due to exhaustive overharvesting, livestock grazing and insect infestation, and we are working to reverse this.
We are committed to raising awareness about this cause as well as Oman’s unique environmental diversity by educating, and enabling communities to participate in preservation efforts.”
ESO embarked on its preservation efforts in 2010 launching a Frankincense Research and Conservation initiative.