The BMW M GmbH has concluded the 2019 financial year with a new sales record with 135,829 performance/ high-performance automobiles sold.
Compared with the previous year, the number of newly registered BMW M automobiles increased by 32.2 per cent. With this result, the BMW Group subsidiary, which has the status of an independent automobile manufacturer, assumes the leading position as the most successful company in its competitive environment, a press release said.
Moreover, the 2019 financial year saw a significant increase in the demand for M Sport Packages and exclusive optional equipment from BMW Individual, it added.
“We are very proud of the fact that we have been able to acquire market leadership in the performance/ high-performance automobile segment for the first time in the almost 50 years of the company’s history,” says Markus Flasch, BMW creates new sales record CEO of the BMW M GmbH. “This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe.”
The BMW M company’s record year was characterised by an unparalleled model offensive. Never before were as many new BMW M automobiles presented and brought to market within one single year. With the BMW X3 M (combined fuel consumption: 10.5 l/100km; combined CO2 emissions: 239 g/km), the BMW X4 M (combined fuel consumption: 10.5 l/100km; combined CO2 emissions: 239 g/km) and each respective Competition model, high-performance automobiles became available in the midrange Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) segment for the very first time.
Furthermore, with the introduction of the BMW M8 Coupe (combined fuel consumption: 10.6 – 10.5 l/100km; combined CO2 emissions: 242 – 238 g/km), the BMW M8 Convertible (combined fuel consumption: 10.8 – 10.6 l/100km; combined CO2 emissions: 246 – 241 g/km) and the corresponding Competition models, a new generation of luxury sports cars designed for the high-performance segment was launched.