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#SmilewithOman

Mark Rix
CEO, Apex Media


We are all living in unprecedented times in the shadow of the Covid-19 pandemic.

The safety measures we are undertaking to overcome this challenge have impacted all of our lives dramatically, both socially and professionally.

There has been an avalanche of media coverage since the onset of the global spread of the coronavirus and most of it has unfortunately been distressing statistics and a great deal of misinformation from untrusted media sources.

As Oman’s most respected media company, Apex Media has a clear perspective of its responsibility to its valued readers and online followers, to report accurate information and also to promote good health and mental wellbeing, both at home and in the workplace.

As we all continue to socially distance ourselves and adopt recommended practices in order to stay healthy and arrest the spread of the virus, we are spending more time at home and consuming vast amounts of information.

Apex Media’s campaign #smilewithoman will focus purely on ‘Good News’ stories and share positivity in these largely negative days. The #smilewithoman campaign will bring you inspiring examples of how individuals and families are rising to the challenge.

Via editorials and video, across our digital platforms and within the pages of our E-Paper editions of Muscat Daily and TheWeek, we will post stories of happiness, creativity, determination, selfless actions and community spirit that all epitomise the rallying human spirit that thrives in Oman and across the world as we come together to eradicate this humanitarian threat.

In addition to the social aspect of this situation, we will highlight how organisations in various economic sectors are reacting to the challenge of remote working practices and a severe downturn in trade. How are companies remaining engaged with their employees and maintaining motivation during these difficult days?
#smilewithoman is guaranteed to inspire our readers and will be news that everyone looks forward to reading each day.